Writing on the company's blog, YouTube chief product officer Neal Mohan wrote: "Whether it's a sporting event or a concert or even a family gathering, all of us have had the feeling of wanting to be somewhere we couldn't. But these days, virtual reality and 360-degree video can help get you one step closer to actually being at those places and in those moments."
"Today's we're taking immersive video even further with 360-degree live streaming on YouTube."
In order to prove the value of the new feature, YouTube will be streaming a few select performances from the second weekend of the Coachella music festival from 22-24 April, all in 360 degrees.
Apparently, all users will need to start streaming is an appropriate 360-degree camera. The process will be just the same as a regular live stream, although in practice, 360-degree streams probably won't be accessible to normal users due to the cost of the cameras and the need for a very fast internet connection.
YouTube is also rolling out support for spatial audio to all its on-demand videos. This type of sound more accurately reflects how we actually hear in real life, "where depth, distance and intensity all play a role" as Mohan puts it.
This feature can only be experienced on Android smartphones at the minute, but expect it to roll out more widely soon.
Streaming 360-degree video is nothing new, but YouTube, as the biggest online video platform in the world, has the power to bring it to an enormous audience.
With seemingly every tech company in Silicon Valley rushing to climb on the video streaming and VR bandwagons, expect more multi-directional innovations to be made soon.
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