Gwyneth Paltrow wants to rebrand the menopause as she reveals she’s experiencing symptoms

'I can feel the hormonal shifts happening'

Sarah Young
Sunday 04 November 2018 03:10
Gwyneth Paltrow wants to 'rebrand' menopause with Goop lifestyle brand

Gwyneth Paltrow wants to change the way women think and talk about the menopause.

In a new video for her brand, Goop, the 46-year-old actor revealed that she’s experiencing symptoms of perimenopause, a precursor to menopause in which the ovaries gradually begin making less oestrogen.

“I think when you get into perimenopause, you notice a lot of changes,” Paltrow said.

“I can feel the hormonal shifts happening - the sweating, the moods.

"You’re just like all of a sudden furious for no reason."

Through her own experience, Paltrow has become more aware of the way the menopause is discussed and says she is determined to “rebrand” it.

”I think menopause gets a really bad rap and needs a bit of a rebranding,” she explained.

“I don’t think we have in our society a great example of an aspirational menopausal woman."

The actor also announced the launch of a new line of vitamin supplements which she has created as part of the rebranding.

“There aren’t a lot of products being made for us to really help us through that phase,” she claimed.

In the video, Paltrow also spoke about witnessing her mother, actor Blythe Danner, go through the menopause.

“I remember when my mother went through menopause and it was like such a big deal and there was grief around it for her and all of these emotions,” Paltrow recalled.

It’s typical for the perimenopause to begin for women in their 40s but symptoms can sometimes show during their 30s.

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The phase tends to last about four years, however, it can be as little as a few months, or as long as 12 years, the NHS states.

Symptoms can include fatigue, hot flushes, reduced libido, night sweats, palpitations, headaches, memory problems, low mood and joint pains.

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