'All-male advertising team' design an advert for tampons

'Tampax: the perfect tampon for that thing that happens'

A hilarious new advert purporting to come from an 'all-male advertising team' shows exactly what men know – and don't know – about periods (Hammerkatz Nyu/YouTube)

"It's literally impossible to know when your period will hit – once a month, twice a month, 15 times a month, 100 times a day."

So goes a hilarious new advert purporting to come from an 'all-male advertising team', showing exactly what men know – and don't know – about periods.

One of the women in the advert begins with: "We're women on the go. We need a tampon that works with our lifestyles. That's why we use Tampax, the perfect tampon... for that thing that happens."

Another adds: "Tampax is perfect for when tiny eggs come pouring out of my vagina covered in blood, and I need something to scoop them up to put back into my body, so I can have babies, some day."

And it also carries the message: "Whether your vagina is tall, short, round, square or shaped like a weird ghost, you and your Tampax are sure to become best friends forever."

The video is made by Hammerkatz, a sketch comedy group at New York University.

The two-minute long spoof also puts a tampon to the test, just as a standard advert for a branded product would. But it adds the tongue-in-cheek voiceover: "Studies show that Tampax tampons absorb 75 per cent more blood, sweat, tears, mucus and cool blue Gatorade than the competing brand. Because you're a woman, and these things come out of you."

And it ends with a seasonal winter message: "Tampax: so that the inside of women's bodies don't get cold."