In the nappy brand commercial, the singer serenades his eight-month-old son while changing his nappy, much to the appreciation of his fans online.
After posting the one-minute clip to Twitter before the game, social media users praised the Grammy award-winner for the heart-warming clip.
“Good God that’s cute,” wrote one fan.
Another commented on the video: “Aannnddd y'all won. I don't need to see any other commercials. Winner. Right here. Fin.”
“Can I just reiterate what we all said after the Christmas special: @johnlegend and @chrissyteigen NEED a sitcom!! @netflix get on that!” added one fan.
Legend’s wife Chrissy Teigen also shared her love for the advert, writing on Twitter: “Okay John, this is pretty cute. I'm taking names for the next dads to join in on @Pampers #StinkyBootyDuty 3.0… Go!! #SuperBowlLIII #PampersPartner."
“Somebody’s got a stinky boo--,” croons the 40-year-old at the beginning of the advert before calling on his daughter Luna for “back-up”.
The two-year-old attempts to help by throwing wet wipes at her famous father, before he turns around and asks a group of men holding babies for assistance.
The “All of Me” singer starts singing once again before his fellow dads join him in harmony.
The camera then pans to Super Bowl halftime performer Adam Levine who finishes the song singing: “And Daddy’s gonna clean it up.”
At the end of the clip, Teigen walks into the room and questions the group of men: “Must we do this every time?”
The advert comes a year after Legend and his daughter starred in a Pampers commercial.
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