Jimmy Choo's recent advert featuring Cara Delevingne labelled 'sexist'

'Perhaps now is not the best time to run an ad about how cool and sexy catcalling is?'

Chelsea Ritschel
in New York
Thursday 21 December 2017 17:03
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Jimmy Choo advert featuring Cara Delevingne branded 'sexist'

In a climate where sexual harassment allegations are making headlines almost daily, Jimmy Choo’s recent ad featuring Cara Delevingne is facing backlash for being “tone deaf".

Featuring Delevingne dressed for a night out in New York City wearing a sparkly red dress and equally sparkly shoes, the commercial features men catcalling, shouting “nice shoes, lady,” as she struts through city streets - and people on Twitter are not impressed.

Seemingly glorifying catcalls, many users have responded to the ad with dismay.

Delevingne has faced a large percentage of the backlash - despite the likelihood she was not involved in the production of the advert - because she has been outspoken in her advocacy of sexual harassment victims in recent months. Even coming forward as a Harvey Weinstein accuser, many people are surprised that Delevingne did not realise problematic areas of the commercial.

One Twitter user called out the ad for perpetuating the idea that women are just nice to look at, or just shiny objects.

Others pondered what Jimmy Choo could have been thinking when they created the commercial - especially considering the current climate.

According to many of the reactions, Jimmy Choo missed the mark with their recent advert - the catcalling they featured has received much more attention than the shoes.

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