Kylie Jenner denies refusing to tag black designer on Instagram: 'This is completely false'

Limited-edition dress has since sold out

Kylie Jenner denies refusing to tag dress brand on Instagram (Getty)

Kylie Jenner has defended herself against claims that she purposely refused to tag a black clothing designer in a recent Instagram post.

On Monday, the Kylie Cosmetics founder shared multiple photos to Instagram showing her posing in an orange dress by UK-based clothing company LoudBrand Studios.

Despite the limited-edition dress selling out shortly after, some fans criticised the reality star for not tagging the designer in her posts.

“Kylie Jenner is refusing to tag the designer of the dress she just posted, which is a black-owned brand, and is now limiting her comments,” one person tweeted. “@LoudBrndStudios is the designer!”

According to the fan, Jenner also “deleted comments that were tagging the brand” before limiting comments on her post.

On Tuesday, Jenner disputed the claim on Twitter, where she called it a “reach” and said it was “completely false”.

“Ok this is just a reach,” she wrote in response to the accusation. “Why would I ever REFUSE to tag a brand and block comments. This is completely false. I think this brand is amazing and I wanted to show support and will continue to do so. Everyone go check out @LoudBrndStudios.”

The 22-year-old’s response prompted others to point out that she is not required to tag a brand on her Instagram unless it is a paid advertisement - which the posts featuring the dress from LoudBrand Studios were not.

“If she wasn't paid to tag them she has absolutely zero, zip, zilch obligation to tag them. No one tags every item of clothes they wear and post, but people expect it of celebrities like it's mandatory. It's nice to do, but she isn't required to,” one person tweeted.

Another said: “She didn't need to tag cause it wasn't a paid advertisement nor partnership. Aren't people tired of trying to pressure and bully celebrities to bend to their narrative.”

Among those defending Jenner was Jedidiah Duyile, the designer of the dress, who explained on Twitter that she was “not mad AT ALL” that Jenner did not tag her or LoudBrand Studios in her posts.

“I’m not mad AT ALL lmao like God is good so happy,” she wrote. In a follow-up tweet, Duyile also expressed her gratitude to Jenner’s stylist Jill Jacobs for choosing her dress.

“Jill really believed in my designs and this is a massive win for me and everyone who really pours into my brands guys I promise you I’m not mad God is good,” Duyile wrote. “Because the way that dress is sitting on her beautiful self I’m just processing these orders and keeping my head down.”

In a separate post shared to the company's Twitter, LoudBrand Studios said it was "overwhelmed with the outpouring of love" that followed Jenner's posts and said the opportunity to be featured on the reality star's Instagram, where she has more than 184m followers, has "really changed things for us".