‘This will be like the Roaring Twenties’: L’Oreal boss predicts beauty industry boom once lockdown is over

‘Putting on lipstick again will be a symbol of returning to life,’ says Jean-Paul Agon

The cosmetics industry has suffered a dip during the pandemic (Getty/iStock)

The chief executive at L’Oreal has predicted a boom in beauty sales once lockdown is over.

Speaking to the Daily Mail, Jean-Paul Agon described the predicted spike as a party, and explained that people will be more inclined to go over the top with their make-up looks once nightlife resumes.

“This will be like the Roaring Twenties, there will be a fiesta in make-up and in fragrances,” he said.

Mr Agon went onto refer to the fact that, once mask-wearing is no longer necessary, people will once again be able to wear lipstick in public.

“Putting on lipstick again will be a symbol of returning to life,” he said.

Lesley Blair, chair of the British Association of Beauty Therapy And Cosmetology, agreed, telling the publication that people will crave dramatic beauty looks more than ever before after the pandemic.

“There will be an absolute boom when this nightmare is over. We will be buying more than we’ve ever bought before,” she said.

“We are desperate to get dressed up. Putting a little bit of lipstick on solves everything.”

The cosmetics industry has suffered a dip during the pandemic.

In December, The Grocer’s Top Products Survey 2020 found that cosmetics experienced a 22 per cent decline in sales at supermarkets.

The fastest-growing grocery product of last year was San Miguel, with a 63 per cent rise in popularity.

This was followed by Corona beer, with a 40 per cent rise in sales, while Budweiser and Stella Artois took third and fourth place respectively.