Meet the male beauty bloggers taking over the makeup industry

Stubble? Check. Strobing? Check.

(YouTube: Manny MUA

Despite the fact that men have been wearing makeup for centuries, society has deemed cosmetics a signifier of femininity for as long as we can remember.

From female-lead advertising to the horde of successful beauty influencers ruling the realms of YouTube and Instagram, this is an industry dominated by women.

But now, in a bid to change the way we perceive makeup, there is a growing movement amongst men who are taking a stand and proving that beauty doesn’t have to be gender-specific.

Embracing their passion for cosmetics, male social media stars are making their mark with millions of followers and a stack of brand collaborations between them.

But, who exactly are they? Here, we take a look at some of the most influential male beauty bloggers you should be following.

James Charles

Instagram: @jamescharles - 5.1m followers

YouTube: James Charles - 5.1m subscribers

Working as a hairstylist in New York, James Charles grew bored when he began to feel constricted creatively and instead turned to the world of cosmetics. After posting a picture on social media his popularity spiked as he began sharing more and more makeup looks online.

Then, in 2016, the then 17-year-old made headlines when US brand CoverGirl announced that he would become their first-ever male spokesperson.

Jake Jamie

Instagram: @makeupbyjakejamie - 167k followers

YouTube: The Beauty Boy - 25k subscribers

Since launching his YouTube channel, The Beauty Boy, three years ago, Jamie has seen boundless success with his makeup tutorials aimed at men. So much so that he was hired by L’Oreal to promote the brand’s Infallible Total Cover range.

He continues to be a spokesperson for L’Oreal Paris, and has gone on to found the #makeupisgenderless campaign.

Patrick Starrr

Instagram: @patrickstarrr - 4.3m followers

YouTube: Patrick Starrr - 3.8m subscribers

Born Patrick Simondac, Starr is one of YouTube’s biggest sensations so it’s likely that you’ve heard of him already.

Known for his amazing transformations and collaborations with the likes of Kim Kardashian, Kris Jenner and YouTube royalty Nikkie Tutorials, Starr delivers his tutorials with expert precision and humour.

He has also released not one but two collections with Mac Cosmetics.

Manny Gutierrez

Instagram: @mannymua733 - 4.7m followers

YouTube: Manny MUA - 4.9m subscribers

Otherwise known as Manny MUA, Gutierrez began sharing images of his makeup creations on Instagram after giving up med school.

After gaining popularity, his fans begged for him to start a Youtube channel and he now has almost 5 million subscribers.

One of the biggest beauty influencers out there, Gutierrez has recently started his own makeup line called Lunar Beauty. The first launch is an eyeshadow palette called Life’s a Drag.

Reuben de Maid

Instagram: @reubendemaid_1 - 165k followers

YouTube: Reuben de Maid - 92k followers

The youngest beauty blogger on out list, Reuben de Maid is just 13-years-old but don’t let his age deceive you.

The Welsh-born, self-taught makeup artist has in fact been wearing cosmetics since he was just eight-years-old and is a dab hand at executing Instagram-worthy beauty looks.

He has even appeared on The Ellen Show and got his break after singing on the UK version of Little Big Shots.