Monopoly for Millennials found offensive by millennials (Walmart)
Monopoly for Millennials found offensive by millennials (Walmart)

New Monopoly for Millennials board game has offended the target audience

The game, which focuses on experiences rather than real estate, has called been called 'patronising'

Chelsea Ritschel
Friday 16 November 2018 23:06
Comments

Monopoly has released a new edition targeted towards millennials - and it has everything from avocados to thrift stores, but no houses.

Hasbro, the game makers behind the iconic board game created the millennial version to appeal to people born between 1981 and 1996 - by including all types of stereotypical millennial content.

The point of the new game, rather than buying real estate, is to enjoy experiences - because as the box explains: “Forget real estate. You can’t afford it anyway.”

Experiences include activities such as travel, dining at vegan restaurants, and sleeping on a friend’s couch, and the winning player is the one who collects the most.

The game makers also gave the game’s mascot Rich Uncle Pennybags a millennial makeover - by adding earbuds, blue sunglasses, a disposable coffee cup and a gold “participation” medal.

Hasbro priced the game at $19.82 and it is currently sold out on Walmart’s website, where it was exclusively sold.

However, not everyone is amused by the new game - least of all millennials themselves, who expressed their feelings on social media.

“Maybe I’m being a ‘snowflake’ but there is something so gross, cringe-y, and tone-deaf about the new millennial Monopoly game,” one person tweeted.

Another said: “As a millennial who loved playing Monopoly, I’m disappointed Hasbro made this garbage. A game that profits off the backs of millennials while simultaneously mocking them? Must have been a Baby Boomer in charge of making it.”

The game is about collecting experiences (Walmart)

Despite the backlash, Hasbro insists the game is just supposed to be “lighthearted.”

“We created Monopoly for Millennials to provide fans with a lighthearted game that allows Millennials to take a break from real life and laugh at the relatable experiences and labels that can sometimes be placed on them.

“With many of us being Millennials ourselves, we understand the seemingly endless struggles and silly generalisations that young Millennials can face (and we can’t even!).

Support free-thinking journalism and attend Independent events

“Whether you are a lifestyle vlogger, emoji lover or you make your 'side hustle' selling vegan candles, Monopoly for Millennials is for you!” a Hasbro spokesperson told The Independent.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in