Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Being modern: #35 Pimped cars

Robert Epstein
Sunday 11 September 2011 00:00 BST
Comments
(ALAMY)

Vroooom! Phwoar! Listen to that tuned-up motor roar; check out your fine reflection in those shiny chromes; feel the beat of the sound system shake right through you like an earthquake; marvel at how anyone could possibly think that any of this would ever make them look cool.

We know what you're thinking: this is going to be all about Pimp My Ride. Not so. Well, not yet, anyway. First, let's recount those wonderful jalopies that were its precursors – the autos that surely inspired the programme developers who came up with the over-the-top MTV show.

First there was Chitty Chitty Bang Bang, the wrecked Grand Prix motor-racing vehicle to which wacky old Caractacus Potts gave new life by adding wings. And songs. Then there was the Knight Foundation's KITT, which could mock David Hasselhoff's hair in a wonderfully sardonic voice. And had a turbo bump to boot. And what about Doc Brown's plutonium-assisted DeLorean? Who wouldn't want a flux capacitor in their back-pocket?

Then there's the lovely, ridiculous (and in the case of the British version, hopelessly awkward) Pimp My Ride, in which old bangers are turned into bangin' clunkers with a flash paint job and steel-reinforcements to hold the weight of the in-car games system. Reactions in the US seem genuine; but in the UK, it's hard to fathom anyone from the Home Counties really feeling comfortable saying, "Ah, that's CRAZY tricked-out, oh MAN..."

Most recently the big screen has seen the Fast & Furious franchise run to five offerings, the latest of which came out on DVD this week. The premise of each: some guys are street racers; others are cops; the girls are eye candy; and there's some nefarious goings-on. But basically it's there for viewers to stare at the cars' absurd lit-up undercarriages, diminished seating capacity and nitrous-oxide kits. (Ask your nearest hoodlum to explain.)

But here's the thing: for all these pop-culture pimpings, it's rare indeed that you'll see a car on the road with anything more ostentatious than a "Cucaracha" horn. Think on that, TV and film execs, think on that.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in