Special edition luxury cars set to launch at Auto China

(Courtesy of Bentley)

British luxury brand Bentley has released further details of its special-edition Continental models which will launch exclusively for the Chinese market.

The brand will join competitor Roll Royce in producing Chinese-specific versions of top-end models, in another bow to the growing importance of the Chinese automotive market. Its Continental GT Design Series China models are set to launch on April 23 at the 2010 Auto China motor show.

The models are to be the first Bentleys that use orange and magenta as accent colours, along with a new range of interiors developed for the Chinese market. A veneer of Amboyna wood, usually only available as a cost option on Bentley models, has also been reserved for the Design Series China editions.

The company is also to launch the Continental Flying Spur Speed China at the show, which will feature some engineering upgrades such as bespoke suspension and a quieter exhaust tuning.

Like most other automakers, the Chinese market is a key focus and one of the fastest growing for Bentley - its third most important globally, says to the firm.

Since the luxury marque entered China in 2002, sales have grown nearly ten-fold to 421 cars in 2009, a trend that continues despite the recent global recession.

Auto China 2010 is open to the public from April 25 - May 2, 2010. The press days are April 23 - 24.

http://www.bentley.com
http://www.china-autoshow.com/