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Peacocks causes outrage with inflatable 'perfect woman'

The packaging describes the doll as ‘nag free’ and ‘sexy’

Sabrina Barr
Friday 27 July 2018 12:29 BST
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The 'Inflatable Perfect Woman' being sold at Peacocks has been described as 'misogynistic'
The 'Inflatable Perfect Woman' being sold at Peacocks has been described as 'misogynistic' (Peacocks)

Fashion retailer Peacocks has enraged its customers for selling an inflatable “perfect woman” that’s been lambasted as misogynistic.

The plastic blow-up doll, which the site describes as a “fun gag gift”, depicts a white, blonde woman wearing a black crop top with denim shorts and knee-high black boots.

The packaging states that this supposed ideal woman is “nag free”, “sexy” and “loves footie”, which several consumers have taken umbrage with.

Annie Wyatt, a woman from Cardiff who has a 12-year-old daughter, described the product as “shocking.”

“They shouldn’t be selling that,” she told Wales Online. “‘Nag-free’, what does that even mean?

“That’s not okay, they shouldn’t have that.”

20-year-old Harry Prichard also strongly opposes the message that the doll is spreading, saying: “It’s very misogynistic, it shouldn’t say ‘perfect woman’. I can see how that would be offensive to women.”

The 'Inflatable Perfect Woman' being sold at Peacocks has been described as 'misogynistic' (Peacocks)

People online have also been airing their grievances over the “offensive” nature of the doll and its packaging.

“Avoid @peacocks at all costs, not only have they exceedingly bad taste but everything they sell is tat anyway!” one person wrote on Twitter.

Another individual tweeted: “What the actual… @peacocks ??? This is disgusting! Sort it out! #misogyny #everydaysexism.”

The recommended products that appear underneath the inflatable “perfect woman” on the Peacocks site are also questionable, including “novelty boobie handwarmers” and a “novelty boobs pillow.”

These products have been on sale at the retailer for a number of years, with one shopper tweeting about coming across them in 2012.

“Found myself in Peacocks this morning complaining about their novelty item ‘stress boobs’ am I the only one to find this gift offensive?” she wrote.

The Independent has contacted Peacocks for comment.

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