Pharrell Williams launches gender-neutral skincare brand

‘We want to democratise the experience of achieving wellness,’ says musician

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Musician and fashion designer Pharrell Williams has launched a gender-neutral skincare line.

The range, named “Humanrace” is comprised of a range of powder cleansers, a lotus enzyme exfoliator and humidifying creams.

All of the items are described on the website as being for “every individual”.

While the website has launched, products won’t be available to order until 25 November in the UK and US.

“Humanrace is a universe of products and people dedicated to the pursuit of wellbeing, created and curated by Pharrell Williams,” a statement on the website reads.

“We believe that every individual has the potential to understand themselves better, and wake up everyday feeling empowered to turn good intentions into actions. Our goal is to help you in this quest.”

Speaking to Allure about the range, Williams said: “We want to democratise the experience of achieving wellness.

“And I’m not trying to be like any other wellness brand out there,” he added. 

"That’s what they do. That’s what they give. Ours is all based on results and solutions and sensations. We wanted to look at sensations. I mean, we live in a world that needs it.”

Williams explained that he developed an interest in skincare in his mid-20s, when he’d speak to men and women about their routines.

“They’d talk to me about their skin and the things that they’d do,” he said. 

“It varied between the different girls and campaigns that they had done and what they felt was integral to their process.”

The musician recalled a piece of advice given to him by the model Naomi Campbell.

“‘As soon as you’re done washing your face, you wash it with cold water.’  She would always talk to me about never washing my face with the downward strokes of whatever cloth I was using, to always go upward, to go against the gravity,” he said.