Piers Morgan has criticised Emily Ratajkowski on Good Morning Britain after the model described her saucy photoshoot for LOVE magazine as “empowering”.
The 26-year-old was seen writhing around a bed in a pile of spaghetti while clad in lingerie for the magazine’s annual advent calendar – and the daytime TV host was less than impressed at her claims that the clip promoted feminist values.
While his co-host Susannah Reid introduced Ratajkowski as a “very successful international model”, Morgan described her as a “global bimbo”.
“She wants to take all her clothes off and then claim it’s promoting feminism,” he said.
The short clip directed by Phil Poynter is one of a series of videos produced by the magazine and also features Kendall Jenner and Ashely Graham.
Ratajkowski's inclusion was hailed by LOVE as an “amazing polemic on female empowerment”.
“To me, female sexuality and sexiness, no matter how conditioned it may be by a patriarchal ideal, can be incredibly empowering for a woman if she feels it is empowering to her,” the London-born model said of the clip.
“The way I dress, act, flirt, dance, have sex — those are my decisions and they shouldn’t be impacted by men. Being sexy is fun and I like it. I should never have to apologise for that."
She went on to explain that sexual autonomy is fundamental to her understanding of feminism, particularly in the wake of the Harvey Weinstein allegations.
“I have been so disappointed to hear women talk about 'modesty' and 'our responsibility' as if we need to, yet again, adjust to make it 'easier' for the rest of the world,” she said.
“I want to do what I want to do. Feminism isn't about adjusting, it's about freedom and choice.”
However, Morgan was not convinced and argued that the risqué video was simply about garnering publicity.
“What Emily is doing is using this in the name of feminism. Don’t use the excuse it’s feminism because it’s not,” he said.
Challenging Morgan’s views on the show was glamour model Nicola McLean.
While she admitted to not really understanding "the spaghetti bit", McLean and Reid both agreed that Ratajkowski’s video made an impact because it portrayed a woman as having complete authority over her sexuality.
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