Shopping: Shop Talk

ESTABLISHED IN 1994 by Anita Jenkins, then co-buyer and own-label designer at the exclusive homewares shop Graham & Green, 3F began life as a womenswear label, selling covetous and sleek modern designs with a cosy edge to them.

In 1997 the company successfully launched 3F Home, a range of ageless and sexless clothing specifically designed to be worn individually, however the wearer chooses - whether to travel in, eat in, sleep in, go out or play in. A well-received collaboration with The Conran Shop began in the same year, supplying interiors items as well as clothing, and in October of this year, the company set up a new mail-order service.

The 3F Home catalogue offers the same relaxed range, featuring linen pyjamas (pounds 89 for adults or pounds 49 for children), velvet-trimmed knitwear from pounds 85, drawstring trousers from pounds 49, kimono robes, pounds 195, and a sophisticated home collection that includes bedlinen from pounds 7, throws for pounds 75, and toiletries from pounds 4.50 each. Best of all, if your order tops pounds 150, you receive a complimentary ribboned box of fortune cookies.

To request a catalogue, call 0171-387 9100, or access the website at: www.3Faj.co.uk