People are amused and disgusted by the Uber Eats Super Bowl commercial

‘This is that rare combo of being a good ad that also made me want to throw up’

Uber Eats Super Bowl ad features Gwyneth Paltrow, Trevor Noah and Jennifer Coolidge

Uber Eats has amused and disgusted viewers after humorously proving why the expansion of its delivery service beyond just food may take some getting used to.

Ahead of Super Bowl LVI, Uber Eats enlisted the help of stars including Gwyneth Paltrow, Jennifer Coolidge and Trevor Noah to try out its latest product offerings, which it has described as “don’t-eats”.

Unfortunately, as the new Super Bowl commercial, which aired Sunday, showed, the celebrities weren’t quite sure what to make of the items delivered in their Uber Eats orders, as they attempt to eat products ranging from a stick of deodorant to a tube of lipstick.

In Paltrow’s skit with the brand, the Goop founder can be seen receiving one of her infamous Goop vagina candles in her Uber Eats delivery.

“This candle tastes funny,” Paltrow admitted as she took a large bite from the side. “Not bad, but funny.”

In Coolidge’s commercial, The White Lotus star shared her confusion after she received a lipstick delivered with her Uber Eats order.

The actor then took a few tentative licks of the product before biting the tip off completely, at which point she declared it “tastes like purple”.

In a separate Super Bowl teaser, Noah had also found himself befuddled by the delivery of a stick of deodorant with his Uber Eats delivery, with the commercial showing the comedian about to put the deodorant on correctly - before deciding to take a bite instead.

Unfortunately, Noah’s experience wasn’t as positive as Coolidge’s or Paltrow’s, as he could be seen chewing the deodorant in disgust.

On Sunday, the brand aired the full version of its Super Bowl commercial during the big game, in which regular customers got confused and tried to eat diapers, a dish sponge, and cat litter, while Noah bit into a light bulb and Nicholas Braun tried some dish soap, which he admitted “tastes bad”.

“If it was delivered with Uber Eats, does that mean I can ‘Eats’ it?” Coolidge asked, while holding aluminum foil.

On Twitter and Instagram, the brand joked: “Now delivering Eats. And Don’t Eats. Please, don’t get them mixed up!”

The adverts proved to be a hit with viewers on social media, as many people expressed their amusement, and horror, over the mishaps.

“This is that rare combo of being a good ad that also made me want to throw up,” one person admitted, while another said: “I genuinely just am in awe.”

Others were both pleased and grossed out by Braun’s cameo in the commercial, with one person tweeting: “Nick downing that dish soap made me nauseous.”

“All I have to say is they got Nicholas Braun and Jennifer Coolidge in the same kitchen,” another person wrote.

However, someone else quote-tweeted the ad and asked: “What the f**k is happening?”

According to Georgie Jeffreys, director of marketing for Uber Eats, who spoke to Variety, the ads are meant to market the fact that the company has “gone from delivering restaurant food to retail, alcohol, convenience goods - all kinds of commerce”. In New York and Los Angeles, this means that customers can also order products such as Goop candles and vibrators from the wellness brand.

As for the choice to feature the celebrity trio, Jeffreys said Uber Eats “looked for talent you don’t often see in commercials” and that it wanted the commercials to be “unpredictable”.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in