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Lots of women are saying that they're being short-changed by absurdly cheap online apparel retailers, Sapna Maheshwari and Beimeng Fu of Buzzfeed have reported.
There's a host of these websites, Buzzfeed says, including Zaful, Rosegal, SammyDress, RoseWe, TideBuy, and Choies . They promise extremely cheap apparel via ads on Facebook that target women.
But the photos that they're posting are often not even their own. The knockoffs look nothing like the original photos.
Buzzfeed says that at least eight of these troubling websites operate under a Chinese e-commerce company called ShenZhen Global Egrow E-Commerce Co., which made about $200 million in sales in 2014. It's extremely hard to reach customer services by phone, too, since the businesses are located inHello China.
The best online clothes shopsShow all 21 1 /21The best online clothes shops The best online clothes shops 1.-Oki-ni.jpg Oki-ni.com
Oki-ni.com (Common Projects high tops, £295)
For those in the know, Oki-ni is the shopping destination of choice for something a little bit different. Alongside its selection of pieces from established menswear designers you'll find a host of inspiring new names.
The best online clothes shops 2.-Not-Just-A-Label.jpg Not Just a Label
Notjustalabel.com (Elizabeth Dunn shoes, £235)
If your preferred sartorial tastes lie with off-the-beaten-track designers, then you've found your haven. Not Just a Label, with its thousands of brands, is the world's leading online platform for new designer talent.
The best online clothes shops 3.-Young-British.jpg Young British Designers
Youngbritishdesigners.com (Elise Berger dress, £255)
Created in recognition of great British design talents, this website is a stage for home-grown talent at the beginnings of their career. Designers include one of this season's NewGen winners, JW Anderson.
The best online clothes shops 4.-Glamorous.jpg Glamorous
Glamorousuk.com
A daily delivery of new lines means you won't have to search far to find something you like. It's with dresses that this retailer really comes into its own with hundreds of styles in rainbow-worthy colours and prints.
The best online clothes shops 5.-Linzi-Shoes.jpg Linzi Shoes
Linzishoes.com (Shoes, from £40)
Bringing the fast-fashion experience into the footwear forum, Linzi Shoes offers an impressive array of shoes and boots at prices that make it hard to check out with just one pair.
The best online clothes shops 6.-She-Likes.jpg She Likes
Shelikes.com (Red dress, £22)
With new trends emerging on a near-weekly basis, websites such as She Likes are a welcome addition to the fashion scene. You'll find instant trend injections for your wardrobe at prices that won't break the bank.
The best online clothes shops 7.-Boohoo.jpg Boohoo
boohoo.com (Blazer, £30)
In the eight years since its launch, Boohoo has become one of the leading online retailers in providing trend-led fashion for those on a budget. Taking inspiration from celebrity style, Boohoo has won many awards for its price-savvy designs.
The best online clothes shops 8.-Prodigy-Red.jpg Prodigy Red
Prodigyred.com (Striped shirt, £14.99)
With dresses priced as low as £9.99 and shirts from £14.99 you can't really go wrong with this value-led fashion retailer. Expect to find a colourful array of on trend items at prices you really can't argue with.
The best online clothes shops 9.-Vestiaire-Collective.jpg Vestiaire Collective
Vestiairecollective.com
This is the online equivalent of a high-fashion car-boot sale where the online community comes together to buy and sell each other's wares, with the added advantage of an online team who check over the quality of every item.
The best online clothes shops 10.-Lux-Fix.jpg Lux Fix
Lux-fix.com (Lara Bohinc boots, Prices vary)
Lux Fix showcases an ever-changing roster of designer collections, but this site is a rarity in that it offers stock from current-season collections at special (changing) prices. The only catch is that you'll have to sign up as these special deals are open to members only.
The best online clothes shops 11.-Rokit.jpg Rokit
Rokit.co.uk (Dress, £250)
One of the best names in the vintage market, Rokit started out almost two decades ago from a market stall in Camden. Its vintage clothing can now be enjoyed globally with worldwide shipping.
The best online clothes shops 12.-Fashion-gallery.jpg eBay Fashion Gallery
Ebay.co.uk (French Connection dress, £29.60)
For those not wanting to go through the anxiety of bidding wars and buying from unknown sellers, eBay's Fashion Gallery provides a forum for discount clothing direct from the retailer, cutting out the middlemen but retaining the saving.
The best online clothes shops 13.-Secret-Sales.jpg Secret Sales
Secretsales.com
There's nothing more exciting in the world of shopping than feeling like you're part of a private club. Secretsales.com has nailed the members-only formula to bring amazing discounts on fashion and accessories with new sales every day.
The best online clothes shops 14.-Sefton.jpg Sefton
Seftonfashion.com
A highlight on Islington's trendy Upper Street, Sefton has been pulling in the crowds both in-store and online with its exciting mix of menswear designers as well as its popular own line.
The best online clothes shops 15.-Austique.jpg Austique
Austique.co.uk (Christina shorts, £210)
Austique made its name with its diverse range of international designers both established and up-and-coming. Fans of popular Aussie brands such as Zimmermann and Camilla and Marc will love this site.
The best online clothes shops 17.-LN-CC.jpg LN-CC
Ln-cc.com
LN-CC, or Late Night Chameleon Café, takes the same approach of fusing a retail concept within an art installation online as it do with its store. A progressive array of labels is on offer in addition to lesser-known Japanese brands and a selection of rare books and music.
The best online clothes shops 18.-Cricket.jpg Cricket
Cricket-fashion.com (YSL bag, £1,185)
Cricket is the leading independent-clothing boutique based in Liverpool specialising in high-end designer womenswear. Log on to find offerings from the likes of Isabel Marant, Lanvin and Chloé.
The best online clothes shops 18.-Style-Bop.jpg Stylebop
Stylebop.com (McQ dress, £255)
A decade since its inception, Stylebop has become a leading name in luxury labels online: two million users a month log on to check out the great mix of established designers such as Pucci and Balmain with newer names Casadei and Raoul.
The best online clothes shops 19.-Shoe-Scribe.jpg Shoe Scribe
Shoescribe.com (Casadei shoes, £690)
This website is a haven for all things footwear-related; think shoe shopping, shoe news and even a shoe valet who can sort out everything from maintenance to styling dilemmas.
The best online clothes shops 20.-Girl-Meets-Dress.jpg Girl Meets Dress
Girlmeetsdress.com
The perfect solution for those looking for something a little bit special to wear but without the whopping designer price tag.
The best online clothes shops 21.-Cricket.jpg Kennedy Purple
Kennedypurple.com , (Balenciaga bag, 1 week £45)
If you can't afford to buy the latest designer it-bag don't despair because with Kennedy Purple you can now rent it instead. For a fraction of the retail price a new handbag from designers such as Chloé and Mulberry can be yours on a weekly or monthly rental basis.
Furious consumers have created multiple Facebook groups, such as Knockoff Nightmares to share "buyer, beware" stories and photos of the alleged dissonance between the advertised photos and what they received in the mail.
The Independent has contacted Zaful, Rosegal, SammyDress, RoseWe, TideBuy, and Choies f or comment on the allegations.
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