This apartment was created for Instagram influencers to take pictures (Village Marketing)
This apartment was created for Instagram influencers to take pictures (Village Marketing)

New York City has an apartment solely for Instagram influencers to take pictures in

No one actually lives in the 2,400-square-foot penthouse apartment 

Chelsea Ritschel
in New York
Monday 01 October 2018 16:39

Being an Instagram influencer is all about capturing the perfect shot - so a marketing brand has created an Instagram-worthy penthouse apartment to make sure that happens.

When Village Marketing, an all-female creative agency, realised that its clients - influencers - were struggling to take picture-perfect photos due to lack of appealing backdrop, the brand came up with an idea.

Rather than risk a dimly-lit photo, Village Marketing rented and decorated an apartment solely for influencers to pose and show off products in.

And according to Vickie Segar, the founder of Village Marketing who spoke to The New York Times, the space is like “gold” for influencers.

“They’re able to have a place that’s a home to shoot lifestyle home moments in,” she said.

The enviable apartment, located in Manhattan’s SoHo neighbourhood, is 2,400 sq ft, costs £11,500 ($15,000) a month to rent, and features millennial pink and other Instagrammable decor from online furniture company Wayfair, which designed the space.

Branded #VillageStudio, the penthouse apartment has already been booked through October by influencers eager to pose on the pink couch or in the large marble bathroom - where beauty products are most-often promoted.

The millennial-pink couch is the perfect spot for photos (Village Marketing)
The bed is covered in pillows perfect for a photo shoot (Village Marketing)

As for the most popular room in the apartment so far, the bedroom has proven to be a hit - thanks to its memorable wallpaper and fluffy, aesthetically-pleasing bed.

“There’s tons of pillows in the bed for them to work with,” Segar said of the room’s appeal.

There is a roof with furniture (Village Marketing)

There is also a roof complete with city views and outdoor furniture and a spotless kitchen perfect for placing edible product placements.

While the space has only been open since August, it’s already been featured in the background of a number of influencer posts - and received thousands of likes.

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In a recent photo posted by Tiffany Jais, who runs the account @flauntandcenter with more than 103,000 followers, followers admired the bathroom’s decor as well as the products featured.

“This bathroom is amazing,” one person wrote.

The bathroom is perfect for beauty product photos (Village Marketing)
The apartment was designed to be Instagrammable (Village Marketing)
It is booked throughout October (Village Marketing)

Another tagged Instagram photo features Tayler Malott showing off her outfit of the day in the penthouse living room, and received almost 1,000 likes, while one by Cheralee Lyle received more than 4,000.

While the apartment is free for influencers to rent, brands will have to pay for placement and installations.

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