Android phones, reusable coffee cups and nights in: Research reveals what’s considered 'cool' in 2018

iPhones are officially out but beards and baking are in

Sarah Young
Monday 04 June 2018 14:20

If your idea of what’s considered cool includes Netflix, takeaways, iPhones, and ice cream, then it’s time to revaluate your life choices because according to new research all of these things are so last year.

Instead, it’s all about Android, reusable coffee cups and going to the gym.

Exploring the cool-scale of 2,000 adults, researchers have put together a definitive list of what’s trendy in 2018 including everything from food and sport to tech, grooming and even hobbies.

When it comes to food trends, avocado aficionados will be pleased to hear that the fleshy green fruit is still considered cool as are other healthy options such as cooking from scratch, being teetotal, and filtered water.

That being said, the survey also revealed that having a balanced diet is super-stylish, meaning you can still get away with indulging in baking, pizza, coffee, craft ale and gin.

The health kick doesn’t stop at trendy fruit and veg though with sports like yoga, pilates and barreecore making the list alongside HIIT training and regular trips to the gym.

If fitness isn’t your thing, other hobbies that will up give you some serious cool points include hosting dinner parties, spending at charity shops, listening to records and helping the family, while a quarter admitted that staying in is the new going out.

Despite the impending death of facial hair, the data found that beards are still considered cool among the masses as are tattoos, and that Facebook and iPhones have been replaced by Instagram and Android.

Working from home and travelling off the beaten track were also found to be trendier, and an eco-conscious movement saw reusable coffee cups voted as one of the most popular items of 2018.

Surprisingly, just 18 per cent of participants considered themselves to be up-to-date with the latest trends, while three in 10 said they had been branded “cool” by work colleagues, best friends and even strangers.

Over a third of Brits added that they would be happy if they were described as “cool” by someone younger than themselves, with one in five admitting to getting a confidence boost from such forms of flattery.

Top 30 things which are considered “cool” in 2018:

  1. Reusable coffee cups
  2. Going on holiday to unusual places off the beaten track      
  3. Going to the gym    
  4. Having a balanced diet      
  5. Staying in rather than going out      
  6. Working from home
  7. Record players      
  8. Fitness trackers     
  9. Coffee      
  10. Being able to cook from scratch      
  11. Being teetotal or cutting back on your drinking/drinking alcohol free beverages    
  12. Yoga/Pilates/ Barrecore     
  13. Craft ale      
  14. Hosting a dinner party      
  15. Instagram      
  16. Cycling      
  17. Gin      
  18. Filter water bottles      
  19. Tattoos      
  20. Beards      
  21. Baking      
  22. Avocado      
  23. Frozen yogurt     
  24. Android phones     
  25. HIIT training      
  26. Being a fan of things from ‘before your time’ / nostalgia      
  27. Helping the family      
  28. Charity shops      
  29. The 80s      
  30. Pizza

The research for this survey was conducted by frozen yogurt brand Yoomoo.


Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in