Zoe Sugg named highest-earning female social media influencer under 30

Sugg, aka Zoella, is best known for her beauty and lifestyle content

Olivia Petter
Tuesday 29 October 2019 11:42 GMT
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(YouTube/Zoella)

Zoe Sugg and Ella Mills, aka Deliciously Ella, are among the wealthiest female social media influencers under 30, according to an annual UK rich list.

According to Heat Magazine’s list, Sugg, otherwise known as Zoella, has an estimated overall wealth of £4.7m.

The 29-year-old’s revenue mostly comes from social media, where she has amassed millions of followers across YouTube and Instagram.

Sugg primarily uploads lifestyle and beauty content and due to her 9.7 million Instagram followers, can reportedly earn up to £12,000 per sponsored post. She has also authored several books and launched an eponymous beauty brand.

Mills, 28, meanwhile, has an estimated wealth of £2.5m thanks to the various components that make up her brand, which include healthy snacks, cookbooks and a London-based deli.

In third place is YouTube vlogger-turned-actor Tanya Burr (£1.6m) and fashion vlogger Victoria Magrath, who has an estimated wealth of £1.2m.

Now in its ninth year, Heat's Rich List is compiled by combining public information regarding a celebrity's accounts, endorsement deals, TV contracts and record deals. A team of experts goes over the findings to calculate each celebrity's lifetime earnings to date.

The only conditions for inclusion are that each person be classed as an entertainer, that they are 30 or under and that they chiefly reside in, or are from, the UK.

Topping its list of the richest Britons under 30 is Ed Sheeran, who, with £170m to his name, is worth almost double that of Daniel Radcliffe, who comes in second place with £90m.

Both Emma Watson and Cara Delevingne make the top 10, with £57m and £39.5m respectively.

Heat also ranks the wealthiest stars under 30 outside of the UK, which is topped by Kylie Jenner, whose estimated wealth is £736m.

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