How to cut the cost of your motor insurance

Aviva has launched a campaign encouraging motorists to test their road skills with an app

How's your driving? If you can prove you're a good driver, you can cut the cost of your motor insurance – as well as helping to make the roads safer.

Aviva has launched a campaign encouraging motorists to test their road skills with an app which rates how safely they drive, based on acceleration, braking and cornering over 200 miles.

Users of the Aviva Drive app will be given an individual score out of 10, and if you score 7.1 and above you could save an average £150 on your car insurance.

As well as the app, people will be encouraged to think about their own personal driving behaviours with a series of interactive tools which will be available online during the campaign.

To generate debate about road safety, people will also be asked to rate who they believe are the safest drivers among specific groups, such as men and women, or people aged under and over 60. Votes will be cast via social media and at a special voting point at Waterloo station.

Lindsay Forster of Aviva said: "By encouraging people to stop and think about their driving habits, it's our ambition to make the roads safer for everyone."