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Bosnia braced for Big Mac invasion

Marcus Tanner
Friday 26 February 1999 00:02 GMT
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MCDONALD'S PLANS 20 restaurants in Bosnia, in another sign that the divided country's fragile peace is continuing to hold and a normality is returning to the former Balkan killing fields.

The Bosnian government said representatives of the US fast-food giant met the Prime Minister, Edhem Bicakcic, and colleagues to finalise plans. The capital, Sarajevo, would have three of the restaurants, but no time frame was given.

Post-war Bosnia consists of two entities, a Muslim-Croat federation and a Serbian republic, but it is not clear whether McDonald's plan restaurants in Serb territory.

Last August, Volkswagen started a joint venture in Bosnia with United Industry Sarajevo (UNIS) to producecars. Other foreign investors have been reluctant to enter while the political situation seemed unstable.

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