Why? Because the announcement is usually accompanied by a box of treats from the food chain. The culinary snobs among you may mock but when you’re a tired, overworked, hungry hack, a delivery of free snacks is a delight. Other companies adopt similar ruses, but not many.
In fact, it’s amazing how few do. They may be put off by the cost, by the logistics of arranging the parcel, by health and safety issues and, of course, by the risk they may be accused of trying to bribe journalists.
Join our new commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies