Budweiser just renamed its beer 'America'

Beer company gets very patriotic ahead of November's election.

Justin Carissimo
Tuesday 10 May 2016 15:20
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Budweiser gets patriotic.
Budweiser gets patriotic.

This summer you can sit by the pool, relax and knock back a few cans of America.

The beer, formerly known as Budweiser, has rebranded itself ahead of the summer Olympics and November’s presidential election.

“We thought nothing was more iconic than Budweiser and nothing was more iconic than America," Tosh Hall, creative director at JRK, told Fast Co Design.

Anheuser-Busch InBev, the Belgian-Brazilian brewing giant, filed the America label for approval from the Alcohol and Tobacco Tax and Trade Bureau, AdAge reports, and has received the go ahead for use on 12-ounce cans and bottles.

Budweiser

“You have this wave of patriotism that is going to go up and down throughout the summertime," Anheuser-Busch InBev's Marketing VP Jorn Socquet previously told AdAge. "And we found with Budweiser such a beautiful angle to play on that sentiment.”

The packaging will also feature the phrases: "Liberty and Justice for All," "Indivisible Since 1776," "Land of the Free," "Home of the Brave,” and "From the Redwood Forest to the Gulf Stream waters this land was made for you and me.”

America will be available for purchase on May 23.

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