BUNHILL : Ad example

ONCE upon a time, Part I. About 25 years ago, pre-history in the ad industry, a young copywriter called David Abbott joined two other young sprigs named French and Gold in an agency they called French Gold Abbott. As is the way of such things, the agencywas taken over in due course and Abbott soon left, saying that he didn't like being a businessman and wanted to go back to being a copywriter.

So he set up another firm with two other aspirants called Mead and Vickers. And lo, they have prospered and grown exceedingly famous. And why am I recounting this tale? Well, I wonder whether the recently resigned Maurice Saatchi will follow Abbott's example.