Bunhill: Bad show

SIR COLIN Marshall, BA's chief executive, is president of the Chartered Institute of Marketing. The institute's code of practice states that all members are answerable to its council for any conduct, 'which in the opinion of the council is in breach of this code, and the council may take disciplinary action against any member found to be in breach thereof'. Clause 9 of the code states that 'no member may seek to obtain, or obtain business, in a manner which . . . is unprofessional'. And, 'in seeking to secure and develop business, members . . . are expected to observe the highest standards of integrity with customers'.