City eyes on IOS

CITY readership of the Independent on Sunday is rising more rapidly than that of any other newspaper, while the Sunday Times and the Observer both fall back, Mori's latest City poll finds.

The Mori poll confirms the growing City reputation of the Independent on Sunday for its market-moving news exclusives, award-winning commentators and topical business features.

Mori finds that 39 per cent of the 159 top City investors and 328 analysts read the Independent on Sunday, up from 31 per cent in the survey last summer. The newspaper has now overtaken the Observer (28 per cent) and has nearly caught the Sunday Telegraph (45 per cent). The City readership of the Sunday Times slipped from 73 per cent to 71 per cent.