City favourite

Saturday 27 November 1993 00:02 GMT

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THE Independent is the City's favourite general newspaper, according to the latest Mori poll of institutional investors and analysts.

The Independent has leapt into first place - ahead of the Times, Daily Telegraph and Guardian - confirming its respected status among City professionals responsible for pounds 400bn of funds. Only the Financial Times has a higher City readership.

The Independent is read by 34 per cent of City people compared with 31 per cent for the Times, 30 per cent for the Telegraph and 2 per cent for the Guardian.

The lead in the key group of the City's institutional investors is even greater: 32 per cent against 27 per cent for the next- best, the Times.

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