TESCO'S price-cutting offensive could harm the health of most food retailers, according to Bill Currie, BZW's stores analyst. 'Aggressive tactical pricing and the introduction of a generic range . . . is a calculated move, but one that is fraught with risk,' he said.
Worst hit could be Kwik Save, caught between the newly competitive Tesco and the limited-line deep discounters. The only chains not under threat are Sainsbury, with its unequalled brand franchise in the south, and William Morrison, with its equally strong name - and well-contained cost base - in the north.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments