Peppa Pig meets Freddie FatCat in a story about crazy CEO bonuses

Entertainment One wants to give boss Darren Throop a no-strings-attatched share award worth £7.6m 

Peppa and her porcine family would find it a bit much for Freddie to be handed a no-strings-attached £7.6m for riding on their coat tails
Peppa and her porcine family would find it a bit much for Freddie to be handed a no-strings-attached £7.6m for riding on their coat tails

Peppa Pig has a new character to jump in muddy puddles with. He’s called Freddie FatCat!

Freddie FatCat is a corpulent moggie. Viewers may notice that his face bears a suspicious resemblance to Darren Throop, the chief executive of the franchise’s owner Entertainment One.

Instead of jumping in and out of muddy puddles, he likes nothing better to lap at a huge gem-encrusted bowl full of cream, while seven little mice surround him, all the while squeaking “you’re great, you deserve it”.

If you’re a parent, you’ll probably be aware that Peppa has been a stunning success with the world’s children, to the extent that she gambols around in golden boots. So do Mummy Pig, Daddy Pig and her brother George. Most of their anthropomorphic chums have them too.

They’re pre-school megastars. As well as the gazillion TV shows, that can be found on near permanent rotation on cable and satellite TV, there is a panoply of merchandise, and a theme park. Peppa’s even made it to the movies: Half-terms often see cinemas running extended episodes for the little darlings marketed as their “first cinematic experience”.

Nonetheless, I’d imagine that even taking all that into account, the porcine family would still find it a bit much for Freddie to be handed a no strings attached £7.6m for riding on their coat tails.

To be fair, there’s a fair bit more to the business than just Peppa.

But she and her family would hardly be alone in raising questions about the payment. The share-based award, due in a couple of years, is sufficiently crazy for voting advisors like Pirc and ISS to call for an investor rebellion.

Peppa is well known for expressing herself in a forthright manner, and you’d imagine that her writers would have her taking a dim view about Freddie’s antics were he to feature in an episode.

“Why do you need all that money Freddie? What do you have to do to earn it?”

And that’s just for starters.

Of course, the only answer she’ll get from the seven little mice on the Entertainment One board who approved the package, is: “Nothing! He’s great. He’s worth it.”

You can see how the episode would play out after that. Peppa and pals would teach Freddie FatCat and his little mice a lesson by jumping in the nearest muddy puddle and covering them in goo.

Unfortunately, in the real world it tends to be hard to find muddy puddles to jump in near AGM venues.

Institutional shareholders might think such behaviour on the part of the Entertainment One board is worthy of a mild rebuke, even a bit of a ticking off at today’s event, but I don’t imagine Mr Throop will have to worry overly about a dry cleaning bill.

Even if the story ends with a degree of sanity (don’t bank on it) and the company attaches a few conditions to the absurd award, Freddie will, one way or another, get his cream.

And he’ll keep getting it for as long as Peppa’s writers keep churning out the material that makes her a superstar.

It’s not just she and her family that have golden boots.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in