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Premier League football has mastered the art of involving consumers in the product

The elite tier of English football is by far the country’s most recognised brand around the world; other businesses should learn from its huge success, says Chris Blackhurst

Friday 11 January 2019 21:12 GMT
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It’s easy to mock the hype surrounding the league but it offers a compelling package
It’s easy to mock the hype surrounding the league but it offers a compelling package

Something was missing last weekend. No one talked about football.

Or, if they did, in England, they only made passing reference to the FA Cup matches. But, of the fervent attention normally devoted to the Premier League, there was not a mention.

Saturday and Sunday were cup days. And without the Premier League, they felt quite flat as a result.

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