`FHM' sales soar 27 per cent

SALES of the men's magazine FHM soared by 27 per cent in the second half of last year, figures from EMAP, its publisher, revealed yesterday.

For Him Magazine averaged 644,110 sales between July and December, up from 504,959 in the first half of 1997 and 365,341 the year before.

The success of the men's magazine market has out- stripped women's monthly titles such as Prima and Cosmopolitan.