Frost takes the helm at cable trade group

The trade association that represents Britain's struggling cable industry will today announce the appointment of a new chief executive, Bob Frost, who will oversee an aggressive pounds 12m marketing campaign, writes Mathew Horsman.

Mr Frost, formerly chief executive of the National Federation of Retail Newsagents and a one-time cable executive, will take up his new job at the Cable Communications Association in March. He replaces Richard Woolham, who left in December. Mr Frost said yesterday that his first task will be to advise on the industry's new generic campaign to encourage the growth of cable's subscriber base. The marketing effort follows several months of disappointing results from the main cable operators, which has depressed stock market prices of the three quoted companies.