OPEN, the former British Interactive Broadcasting, announced that WH Smith, the high street retailer, Manchester United football club, and the travel agency Going Places are to join its new entertainment and home shopping service to be launched this autumn.
Other big brand signings announced yesterday include Abbey National, Yellow Pages, and PA, the UK news agency. Content providers previously announced include Argos, Dixons, Iceland and Woolworths. Richard Handover (pictured), the WH Smith chief executive who earlier this week announced a new free Internet service, said: "This will be a further step as we continue to build on the strength of the WH Smith brand."
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