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Rebranding the UK’s largest co-operative: how Suma uses design to promote its values

Suma is the UK’s largest co-operative. A redesign sets out to show that to consumers

Friday 21 December 2018 18:10 GMT
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Workers at Suma in Elland, Yorkshire
Workers at Suma in Elland, Yorkshire

When Sheree Hatton started working at the whole foods distributor Suma six years ago, she knew it was different to anywhere else she’d ever worked.

Hatton lives in Halifax with her husband and young daughter. In her previous job in advertising and sales for a newspaper, she was used to a hierarchical business with targets for workers. Suma, a worker’s co-op where each employee owns a share of the business, offered her a chance to have a say in everything from overall strategy to day-to-day operations.

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