Supermarket launches food range specifically for customers on weight-loss jabs

Estimates suggest about 90% of people on weight-loss jabs pay for them privately online and via high street pharmacies

The NHS has started to roll out Mounjaro, but only specific patients qualify (Niall Carson/PA) (PA Wire)

Marks & Spencer has unveiled a new range of meals and snacks specifically designed to support individuals managing their diet while on weight-loss medication. The 'Nutrient Dense' collection, comprising 20 items, aims to ensure customers meet their daily recommended intake of fibre, vitamins, and minerals. M&S states these products are particularly suited for those with reduced appetites or individuals using GLP-1 weight loss drugs.

Among the offerings is an H5O shot, featuring five botanical ingredients rigorously selected and verified by scientists at the Royal Botanic Gardens, Kew. The range also extends to coconut water, cold-pressed ginger juice, fruit and vegetable fibre, sea moss, and a variety of salads, prepared meals, and breads, including a 'Super Seeded Oaty Bread'. This initiative comes amidst a significant increase in the number of people utilising GLP-1 weight-loss medications.

Figures given to the Telegraph from life science analytics company IQVIA show that 2.49 million packs of Mounjaro and Wegovy were purchased in July – up from 493,000 the previous year.

A meal from M&S’s new Nutrient Dense range (M&S/PA) (M&S)

Between July and August, sales jumped by an additional million, the newspaper reported, but this was amid widespread reports of stockpiling ahead of the September price increase.

Estimates suggest about 90% of people on weight-loss jabs pay for them privately online and via high street pharmacies.

The NHS has started its roll-out of Mounjaro but there are tight restrictions on which patients are eligible.

A shot drink from M&S’s new Nutrient Dense range. (M&S/PA)

Over three years, the health service expects to give the jabs to 240,000 people.

Nutrient-dense foods are those that provide a more concentrated source of vitamins, minerals, fibre, healthy fats and protein relevant to their calorie content.

M&S cited recent research by government’s National Diet and Nutrition Survey 2025 that found the UK population is deficient in several nutrients, with 96% not meeting the daily fibre recommendation.

M&S head of food trends Annette Peters said: “The Nutrient Dense range is so exciting and is also incredibly useful for anyone trying to hit their nutritional targets.

“It is also great if customers are reducing their food intake, such as those using weight-loss medication.

“We know the use of GLP-1 medications is growing, so it’s more important than ever to ensure that even if people are eating smaller portions, we help provide them with the right level of nutrients.

“We have challenged ourselves to make products that are denser in nutrients than calories, so every single mouthful is packed full of more of the good stuff we all need.”

The Nutrient Dense range is available in M&S Foodhalls from January 5.