New name for 7-11 stores

Tuesday 31 March 1998 23:02

New name for 7-11 stores

BUDGENS is rebranding the 7-11 convenience stores under the new name B2 from 9 April. Budgens paid pounds 5.8m for the 57-strong chain last October and is spending around pounds 500,000 on the new look. It is also introducing a new format with more emphasis on fresh food such as ready-made meals, bakery and fresh produce. The 7-11 stores outside the M25 will be converted to the Budgens format at a later date.

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