The top 100 brands in the world have been revealed

Technology giants dominate the list, taking 8 of the top 10 positions.

Apple has topped a list of thwe top 100 most valuable brands
Apple has topped a list of thwe top 100 most valuable brands

The top 100 brands in the world have been revealed, and Apple tops the list, despite iPhone sales falling this year. Google is also hot on its heels and gaining on the iPad maker.

Google and Coca-Cola took second and third spots respectively, according to a list of the top 100 brands compiled by Interbrand.

Apple's brand is now worth 5 per cent more than last year - £140 billion, while Google, saw an 11 per cent brand value jump to £104 billion.

Apple said in April that iPhone sales had fallen for the first time since in the device’s history, dropping from 61 million to 51 million in the first quarter. It has not released sales figures for the iPhone 7, which launched last month.

Facebook’s brand value rocketed 48 per cent - the biggest gain in the top 100 - to £26 billion. Amazon also had a strong showing including, with it’s name now worth a third more than it was twelve months ago at £39 billion.

In all, technology companies filled eight of the top 20 places on the list,

Just two British brands made it into the top 100, with HSBC ranked 47th and Burberry coming in 83rd.

Rebecca Robins, Interbrand global director, said: “Throughout the recent history of Burberry's reignition, the company has grown from the strength of its British heritage into a globally relevant British brand.

“The business is now going through another transition and is taking a pioneering approach in disrupting business models. It will be one to watch over the next few years.”

Elon Musk’s Tesla was a new entrant on the list, while fashion house Dior also made an appearance for the first time.

The ranking is based the company's financial performance, influence over customers and the strength of the brand to command a higher price or secure earnings for the company.

Rank

Brand

Value ($m)

Change

1

Apple

178,119

5%

2

Google

133,252

11%

3

Coca-Cola

73,102

-7%

4

Microsoft

72,795

8%

5

Toyota

53,580

9%

6

IBM

52,500

-19%

7

Samsung

51,808

14%

8

Amazon

50,338

33%

9

Mercedes-Benz

43,490

18%

10

GE

43,130

2%

11

BMW

41,535

12%

12

McDonald's

39,381

-1%

13

Disney

38,790

6%

14

Intel

36,952

4%

15

Facebook

32,593

48%

16

Cisco

30,948

4%

17

Oracle

26,552

-3%

18

Nike

25,034

9%

19

Louis Vuitton

23,998

8%

20

H&M

22,681

2%

21

Honda

22,106

-4%

22

SAP

21,293

13%

23

Pepsi

20,265

3%

24

Gillette

19,950

-10%

25

American Express

18,358

-3%

26

IKEA

17,834

8%

27

Zara

16,766

19%

28

Pampers

16,134

6%

29

UPS

15,333

4%

30

Budweiser

15,099

8%

31

J.P. Morgan

14,227

3%

32

eBay

13,136

-6%

33

Ford

12,962

12%

34

Hermès

12,833

17%

35

Hyundai

12,547

11%

36

Nescafe

12,517

2%

37

Accenture

12,033

11%

38

Audi

11,799

14%

39

Kellogg's

11,711

-7%

40

Volkswagen

11,436

-9%

41

Philips

11,336

4%

42

Canon

11,081

-2%

43

Nissan

11,066

22%

44

Hewlett Packard Enterprise

11,027

-

45

L'Oréal

10,930

1%

46

AXA

10,579

14%

47

HSBC

10,458

-10%

48

HP

10,386

-

49

Citi

10,276

5%

50

Porsche

9,537

18%

51

Allianz

9,528

12%

52

Siemens

9,415

10%

53

Gucci

9,385

6%

54

Goldman Sachs

9,378

-2%

55

Danone

9,197

7%

56

Nestlé

8,708

1%

57

Colgate

8,413

-1%

58

Sony

8,315

8%

59

3M

8,199

13%

60

adidas

7,885

16%

61

Visa

7,747

13%

62

Cartier

7,738

-2%

63

Adobe

7,586

21%

64

Starbucks

7,490

20%

65

Morgan Stanley

7,200

2%

66

Thomson Reuters

6,830

4%

67

Lego

6,691

25%

68

Panasonic

6,365

-1%

69

Kia

6,326

12%

70

Santander

6,223

2%

71

Discovery

5,944

-9%

72

Huawei

5,835

18%

73

Johnson & Johnson

5,790

5%

74

Tiffany & Co.

5,761

-9%

75

KFC

5,742

2%

76

MasterCard

5,736

3%

77

DHL

5,708

6%

78

Land Rover

5,696

11%

79

FedEx

5,579

9%

80

Harley-Davidson

5,527

1%

81

Prada

5,504

-12%

82

Caterpillar

5,425

-9%

83

Burberry

5,362

-9%

84

Xerox

5,290

-12%

85

Jack Daniel's

5,193

1%

86

Sprite

5,148

-4%

87

Heineken

5,123

6%

88

Mini

4,986

18%

89

Dior

4,909

-

90

PayPal

4,839

14%

91

John Deere

4,815

-8%

92

Shell

4,599

-17%

93

Corona

4,509

1%

94

MTV

4,320

-9%

95

Johnnie Walker

4,317

-5%

96

Smirnoff

4,252

-4%

97

Moët & Chandon

4,118

0%

98

Ralph Lauren

4,092

-12%

99

Lenovo

4,045

-2%

100

Tesla

4,011

-

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in