City investors in a new bond are being tempted with the offer of a more generous return in drink instead of cash.
Naked Wines, which funds independent winemakers from around the world, said it will pay an annual interest rate of 7 per cent in cash or 10 per cent in wine credits.
The three-year bond is designed to raise £3m to support wine-makers as they develop new fine wines.
Investors are being offered a further perk when the bond expires. They will receive an additional 10 per cent premium “if they choose to have an amount equal to the original investment credited to a Naked Wines UK account to be spent on wine”.
The minimum investment for the Fine Wine Bond is £500 and the maximum is £10,000.
The company, founded in 2008, claims to have over 120,000 customers who subscribe for £20 a month to its service to provide the funds to invest in winemakers in return for lower prices.
Named Wines, headed by ex-Virgin executive Rowan Gormley, reported a 57 per cent leap in annual sales to £34.9m and operating profit of over £1m earlier this year.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies