BrewDog's 'transgender beer' undermines the diversity of the trans movement, Stonewall says

BrewDog's latest attempts to support the trans community come after an advertising campaign in September in which it appeared to mock trans and homeless people

No Label was designed to reflect the diversity of Soho and champion inclusivity (BrewDog)

A "transgender beer" launched by BrewDog has come under fire from the LGBT community for using language that does not reflect the diversity of the movement.

BrewDog has announced that it is launching "the world's first non-binary, transgender beer" on November 6 to co-incide with the opening of its latest UK bar in Soho.

No Label was designed to reflect the diversity of the area and champion inclusivity, Brewdog said. It plans to donate profits from the sales of No Label to LGBTQI+ events organisers Queerest of the Queer, which supports charities for trans youth communities.

"This 4.6% ABV Kölsch has been brewed with hops that have changed sex from female to male flowers prior to harvest. We have used these to emphasise that, just like humans, beer can be whatever the hell it wants to be, and proud of it," BrewDog said in a statement.

A Stonewall spokesperson said: ‘While it’s encouraging to see BrewDog raising money for trans youth communities, and we like the ‘No Label’ concept, we’re concerned about the language. The trans community is diverse - many trans people do not transition, or identify with binary genders, and BrewDog’s language undermines that."

BrewDog's latest attempts to support the trans community come after an advertising campaign in September in which it appeared to mock trans and homeless people. Thousands of people signed a petition to get that advert taken down.