Dunkin' Donuts unveils calorie-packed snickerdoodle and sugar cookie latte ahead of Christmas


Maria Tadeo
Monday 03 November 2014 14:57 GMT

The battle for Christmas drink sales is heating up with Dunkin' Donuts launching a snickerdoodle and sugar-cookie latte as it takes on Starbucks.

Dunkin' Donuts is hoping to replicate the success of last year's Christmas red velvet lattes and salted-caramel hot chocolates, which helped boost revenue 27 per cent in the fourth quarter.

However, the Christmas line-up is not for the fainthearted. A medium-size, whole milk snickerdoodle latte packs 340 calories and 51 grams of sugar. A large sugar cookie latte contains 450 calories and 70 grams of sugar.

Last week, the coffee chain also unveiled plans to launch its own "Croissant Donut"- a hybrid made popular by New York's Dominique Ansel Bakery - although Dunkin Donuts insists it's not a "cronut".

Meanwhile, American coffee giant Starbucks is set to launch a new Christmas red cup drink: chestnut praline latte.

According to the company, it took three years to develop the concept and its the latest addition to its holiday season specials: the peppermint mocha as well as the gingerbread and the caramel brulée latte.

Last week, chief executive Howard Schultz conceded winning the battle for Christmas sales has become tougher as customers shift from brick-and-mortar stores to mobile.

Discussing the company's plans for this holiday season, Schultz insisted Starbucks will "re-imagine" Christmas and provide customers new holiday gifts, including the chance of winning free coffee every day for 30 years.

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