International Greetings boom

Wednesday 07 December 2011 01:00 GMT

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The official Christmas cracker manufacturer for the Queen reported a robust half-year performance yesterday after selling 2 billion feet worth of gift wrap.

International Greetings, which sells Christmas crackers, cards and stationery, posted a 50 per cent rise in underlying pre-tax profits to £3.2m in the six months to 30 September while sales were up 6 per cent to £110m.

The company, which was formed in 1979 and now sells in 20 countries, said sales were driven by gift wrap and its Everyday range of cards for occasions outside of Christmas, such as birthdays.

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