Marks and Spencer’s extremely chocolatey biscuits are custard creams in disguise, Instagram user claims

Peter Marshall said he wouldn't be making a formal complaint

Hazel Sheffield
Tuesday 05 January 2016 10:45
Peter Marshall posted his discovery on Instagram
Peter Marshall posted his discovery on Instagram

Marks & Spencer touts its food range as a cut about your average with the strapline: "This isn't just any food, it's M&S food."

But one Instagram user thought he had discovered that M&S's extremely chocolatey biscuits might actually be plain old custard creams.


A photo posted by Peter marshall (@petermarshall100) on

Peter Marshall, 25, from Ramsey in the Isle of Man, posted a photo on his Instagram accounts appearing to show that when the M&S biscuit was dipped in a hot drink, the chocolate melted off to reveal a custard cream underneath.

Marshall told the Independent: "I was dunking biscuits into hot milk and as the chocolate melted away I noticed that the base of one of the biscuits was actually a custard cream.

"I’ve always held M&S in quite high regard when it comes to food, and finding out that they were using a more common biscuit as a base was a bit of a shock."

He said he wouldn't be making a formal complaint and that the incident hadn't put him off buying M&S biscuits in the future.

M&S said that the custard cream-shaped biscuits made their way into the £6 M&S box because the factory uses the same moulds as custard cream, but a different biscuit recipe.

“Customers can rest assured the biscuits remain our own luxury recipe covered in milk chocolate," a spokewoman said.

"They are simply made using the same mould as a custard cream.”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in