Opt-out text messaging service for nuisance calls planned by Ofcom

Some 72 per cent of British consumers have had at least one cold call from a company in the last month on their mobile

Zlata Rodionova
Tuesday 08 December 2015 11:49
Comments
If you can prove you've kept a cold caller on the phone for an hour or more, you will receive special praise, possible fame and the thanks of a nation
If you can prove you've kept a cold caller on the phone for an hour or more, you will receive special praise, possible fame and the thanks of a nation

British consumers harassed by unwanted calls will be able to send a text to opt-out under new plans unveiled by Ofcom, the industry watchdog.

Ofcom has been developing a process for people to register their mobile numbers with the Telephone Preference Service (TPS) by text. If a consumer is registered on the list, it will be illegal for businesses to call them with marketing calls.

Which? has already enabled over 50,000 people to register their mobiles with the TPS by texting OPT OUT to 80057.

Ofcom is also pursuing other techniques to help reduce nuisance calls, such as blocking calls from malformed numbers or monitoring call duration to identify numbers that persistently make calls of less than one second.

Nuisance calls are on the rise despite tougher actions demanded by a special task force over a year ago, according to consumer group Which? latest research for its Calling Time campaign.

Some 72 per cent of British consumers have had at least one cold call from a company in the last month on their mobile, up from just over half or 55 per cent, in 2013.

While unwanted calls to mobile phone are clearly on the rise, they remain most common on landline with 74 per cent of consumers receiving unwanted calls last month.

The Nuisance Calls and Texts Task Force acknowledged further action needs to be taken by businesses.

“Despite some good progress, we're still seeing high levels of unwanted calls and texts so more needs to be done to put an end to this everyday menace once and for all.

“The Government, regulators and business need to continue to work together to tackle this problem, with further action to cut nuisance calls off at source and make senior executives accountable if their company is caught flouting the rules,” said Richard Lloyd, Which? executive director.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in