Poundland to redesign copycat Toblerone bar after settling trademark dispute

A limited number of Twin Peaks chocolate bars will be on sale in December despite it being deemed too similar to Toblerone

Shafi Musaddique
Wednesday 25 October 2017 15:38
Poundland's Twin Peaks bar (front) launched on the back of Toblerone reducing the number of triangles
Poundland's Twin Peaks bar (front) launched on the back of Toblerone reducing the number of triangles

Poundland must redesign a copycat Toblerone bar after settling a three-month dispute with chocolate maker Mondelēz.

The budget retailer delayed the launch of its Twin Peaks bar in July after Mondelēz took exception on the similarly of Poundland’s version with the Swiss-made Toblerone.

Despite the trademark dispute, 500,000 of Poundland’s chocolate bars are allowed to go on sale in December provided that they have alternative packaging distinct from the gold-wrapper it had originally planned.

Poundland’s take on the triangular classic reportedly weighs 30g more than the Toblerone original while the packaging resembled Mondelēz bar.

The launch of the copycat treat followed Toblerone’s decision last year to increase the gap between its triangles and reduce the weight of the chocolate bars in response to rising commodity prices.

Twin Peaks takes its inspiration from The Wrekin hill in Shropshire while the shape of Toblerone is widely believed to be based on the Matterhorn mountain.

A spokesperson for Mondelēz said: “Poundland is an important and valued customer of Mondelēz, so we are glad that we have reached a solution for their Twin Peaks bar,”

“Toblerone is one of the most loved, unique, best-value Swiss-made chocolate products in the world. Its high-quality, special Swiss recipe and triangular peaks have been delighting people around the world since 1908, and we believe will continue to do so for future generations of chocolate lovers too.”

A spokesperson for Poundland said “positive discussions” took place with Modelēz and an agreement had been reached to “put their ‘Twin Peaks’ dispute behind them”.

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