A knitted yellow John Lewis cardigan adorned with pictures of sheep has sold out after Princess Charlotte was photographed wearing the item, prompting a surge in demand from British parents wanting to dress their offspring like the young royal.
Royal fans were treated to a new portrait of the Princess on Monday, taken by her mother the Duchess of Cambridge, to mark Charlotte’s second birthday on 2 May.
In the snapshot, the young royal is wearing the cardigan and sporting a navy clip in her hair.
John Lewis confirmed that the clothing item sold out online shortly after the photograph was published, although a coordinating prink dress, selling for £10 on the John Lewis’ website, was still available on Tuesday morning.
At the time of writing, the coveted yellow cardigan was also available on eBay for £18.
It is not the first time Princess Charlotte has proved a trend-setter for children’s fashion.
Last year, a photograph of Charlotte on the occasion of her first birthday sparked fierce demand for a cream cashmere cardigan made by a brand called Olivier Baby & Kids.
Experts at Brand Finance, a company that specialise in brand valuation have previously predicted that Princess Charlotte will be worth more than £3bn to the UK economy across her lifetime.
Her older brother Prince George, is expected to bring in £2.4bn.
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