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Princess Charlotte's John Lewis cardigan from birthday photo sells out

In the snapshot, the young royal is wearing the cardigan and sporting a navy clip in her hair

Zlata Rodionova
Tuesday 02 May 2017 09:32
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John Lewis confirmed that the clothing item  sold out online shortly after the photograph was published
John Lewis confirmed that the clothing item sold out online shortly after the photograph was published

A knitted yellow John Lewis cardigan adorned with pictures of sheep has sold out after Princess Charlotte was photographed wearing the item, prompting a surge in demand from British parents wanting to dress their offspring like the young royal.

Royal fans were treated to a new portrait of the Princess on Monday, taken by her mother the Duchess of Cambridge, to mark Charlotte’s second birthday on 2 May.

In the snapshot, the young royal is wearing the cardigan and sporting a navy clip in her hair.

John Lewis confirmed that the clothing item sold out online shortly after the photograph was published, although a coordinating prink dress, selling for £10 on the John Lewis’ website, was still available on Tuesday morning.

At the time of writing, the coveted yellow cardigan was also available on eBay for £18.

It is not the first time Princess Charlotte has proved a trend-setter for children’s fashion.

Last year, a photograph of Charlotte on the occasion of her first birthday sparked fierce demand for a cream cashmere cardigan made by a brand called Olivier Baby & Kids.

Experts at Brand Finance, a company that specialise in brand valuation have previously predicted that Princess Charlotte will be worth more than £3bn to the UK economy across her lifetime.

Her older brother Prince George, is expected to bring in £2.4bn.

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