Christmas TV adverts 2015: Sainsbury’s ‘Mog the cat’ beats John Lewis' ‘Man on The Moon’

The supermarket’s Christmas campaign was seen nearly 26 million times

Zlata Rodionova
Monday 21 December 2015 16:47
Sainsbury's Christmas Ad 2015

Sainsbury’s Mog the cat won the battle of the Christmas TV adverts this year.

Based on Youtube views as of Monday December 21 at 12 pm the supermarket’s Christmas campaign was seen nearly 26 million times ahead of John Lewis’ “Man on the Moon” which got nearly 23 million views.

Narrated by Emma Thompson, the three minute advert was released on Thursday November 12 with social media users immediately expressing their delight over the beloved clumsy cat’s reappearance.

Aldi’s initial campaign failed to convince but its cheeky take on John Lewis’s 'Man on the Moon' released on November 25th proved more popular, with more than 2 million views

Tesco's series of four Christmas-themed TV ads fell flat with an average of less than 600,000 views.

Discount supermarkets Aldi and Lidl finished last on the ranking despite both launching their campaign on November 1, 54 days before the big day.

Here is the list of the most viewed Christmas TV ads 2015 (as of Monday December 21st at 12pm):

9. Asda #becauseitschristmas – 341,276 views

Asda fired the starting gun on retailers' Christmas adverts in 2015.

The supermarket premiered it 2015 Christmas advert on November 1, 54 days before the big day, but finished last on the ranking with less than 350,000 views.

Ice-skating snowmen, dads drinking in the kitchen, snogging at the Christmas party and snoozing on the sofa are all shown in the advert, which is soundtracked with a song by Fleur East called ‘Sax’.

8. Lidl - Lidl school of Christmas - 520,310 views

Lidl also launched its Christmas advert on November 1 and finished second to last with slightly more than 500,000 views.

Called the “Lidl school of Christmas”, the advert shows people taking classes in how to make the perfect left-over sandwich, light a Christmas pudding on fire and appear grateful when receiving sub-optimal Christmas gifts.

7. Aldi – #AldiYourFavouriteThings - 581,997 views

Aldi Christmas advert

Aldi’s Christmas advert takes its cue from The Sound of Music offering a more traditional look at the supermarket chain’s festive fair.

With a bid to reflect its customers’ favourite Christmas treats, Aldi’s campaign only scored 581,997 views.

6. Tesco - 662,230 views (average for four adverts)

Tesco Christmas Advert | The Final Shop - 134,145 views

Tesco Party Food Christmas Advert | Party - 737,925 views

Tesco finest* Range Christmas Advert Flirt - 921,307 views

Tesco Gluten Free Christmas Advert | Emergency - 855,544 views

Tesco broke the tradition this year with a series of four Christmas-themed TV adverts showing how the retailer is helping its customers during the festive period.

The first ad focused on Tesco’ finest range of quality food, while the second featured all the retailer’s ingredients to make a fully gluten-free festive dinner. Later adverts in the series showed Tesco’s new party food range.

But its Christmas campaign failed to convince as the idea of a young man desperatrely flirting with a slightly older woman puzzled viewers.

5. Waitrose – 664,655

Waitrose Christmas Advert 2015

Waitrose ranks fifth with a bit of help from Heston Blumenthal and an old jazz standard and the song 'Everybody eats when they come to my house', a jazz classic released in 1948 by Cab Calloway and his Orchestra.

4. Aldi - spoof JL ad 2,063,224

Aldi Christmas advert

Although Aldi’s original Christmas advert only ranks seventh, its spoof advert parodying this year’s John Lewis tearjerker has gather more than 2 million views on Youtube.

What the 'Man on the Moon' advert may have lacked in product placement, Aldi decides to make up for with a price comparison of telescopes.

In a happier twist to John Lewis’s tale, the lonely man is joined by an elderly woman to keep him company.

3. M&S – #TheArtOfChristmas - 2,542,241 views

Marks and Spencer Christmas 2015 advert

Marks and Spencer went live on November 6, the same day than John Lewis but proved less popular scoring around 2,5 million views.

2. John Lewis – Man on the Moon - 22,981,243 views

John Lewis Christmas Advert 2015

John Lewis went live with its ‘Man on the Moon’ on November 6 and stuck with the usual formula of cute character trying to cheer up a lonely character with a present.

A cover of Oasis’s ‘Half the World Away’ by the relatively unknown Norwegian singer Aurora Aksnes soundtracks the advert.

Around £7 million has been spent on the campaign this year, but the retailer still missed the top place of the ranking.

1. Sainsbury’s - Mog’s Christmas Calamity - 25,876,630 views

Sainsbury's Christmas Ad 2015

Although the retailer has waited until after Remembrance Day to air its ad, it has proved to be the most popular with nearly 26 million views as of Monday December 21.

Mog the cat has been revived for this year’s Sainsbury’s Christmas advert.

Narrated by Emma Thompson, the three minute advert was released on Thursday November 12 with social media users immediately expressing their delight over the beloved clumsy cat’s reappearance.

The advert was an instant hit on social media, with hundreds tweeting they far preferred Mog’s adventure to John Lewis’s £7m Man on the Moon advert

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