Spotify expects revenue to grow this year as it gears up for public listing

The Swedish company says it expects revenue of €4.9bn to €5.3bn in 2018

Analysts believe Spotify has chosen an 'unorthodox route' to go public
Analysts believe Spotify has chosen an 'unorthodox route' to go public

Spotify, the world’s top selling music streaming service, expects revenue to grow 20-30 per cent this year as currency swings slow the pace from 2017, it said on Monday, as it gears up for a highly anticipated stock market listing next week.

The Swedish company said it expected 2018 revenue of €4.9bn to €5.3bn (£4.3bn-£4.6bn), which would mark a slowdown from the 39 per cent growth recorded in 2017 when it inked improved licensing deals with major music labels.

For the first quarter, the company forecast revenue of €1.10-1.15bn, up 22-27 per cent from a year ago.

Spotify marks a breakthrough for Europe’s tech start-up scene as the region’s first company in decades to carve out, and so far, ably defend its niche - streaming music - against US giants Apple, Amazon and Google.

Shares of Spotify are set to begin trading on the New York Stock Exchange on 3 April in an unusual direct listing that gives insiders the option to sell instantly and does without the support of traditional underwriters - a recipe for potentially high volatility in early trading.

Richard Windsor, an independent financial analyst based in Abu Dhabi, said that, at first appearance, the outlook seemed designed to give the company a very low hurdle it can clear easily in its early days as a public company.

“Spotify has chosen a very unorthodox route to go public,” he said. “There is going to be no institutional support for the stock if things go wrong in the early days. The last thing, the absolute last thing this company needs is a bad first quarter.”

The company was valued around $20bn based on private stock transactions among existing investors and employees in February, according to its filing.

Failing to hit its projections in its first few quarters as a public company would trigger shareholder lawsuits and cripple Spotify’s ability to raise further capital, said Steve London, a partner in the securities practice of law firm Pepper Hamilton.

“Spotify knows this and I’m sure has set their projections levels that are clearly achievable, and by no means a risky stretch,” London said.

SHOWING PATH TO PROFIT

Loss-making Spotify, which is prioritising rapid growth over profit, said it expected to have signed up between 73 and 76 million paying subscribers this month, roughly twice as many as closest rival Apple has disclosed. For the full year, it said it is aiming for 92-96 million premium users, representing growth of 33 per cent at the mid-point of that forecast.

It expects total monthly active users in March to number 168-171 million, including those who use the service for free in return for watching advertisements, up from 157 million at the end of last year. It is targeting 198 million to 208 million total active users by the end of the year.

Operating losses should narrow during 2018 to between 230 and 330 million euros, the company said, including €35-40m in costs associated with its stock market listing. In 2017, Spotify reported charges on debt financing drove up operating losses to €378m.

The 2018 sales forecast compares with the Stockholm-based company’s long-term target for revenue to grow between 25 and 35 per cent, which it spelled out for investors earlier in March.

Gross margins for the first quarter are expected to rise to around 23-24 per cent from 21 per cent for last year as a whole and possibly reach 23-25 per cent in 2018 overall. That remains well off its long-term target of 30 to 35 per cent.

An existing shareholder said Spotify’s capacity to demonstrate progress on margins is crucial to proving its business model: “23-25 per cent gross margins show that its new deals with record labels had a positive effect on the results and that the company can be profitable when it wants to”.

Reuters

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in