Tesco Christmas advert attacked for featuring Muslim family

Twitter users unleashed attacks on Tesco's message of diversity, but the supermarket has hit back

Shafi Musaddique
Thursday 09 November 2017 16:48 GMT
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Tesco Christmas advert 2017

Just days after its release, Tesco’s Christmas advert has come under fire for featuring a Muslim family.

In the supermarket’s one-minute long advert, families prepare Christmas dinner and cook a turkey in a variety of ways.

As families meet and greet each other, one scene shows a Muslim family holding Christmas gifts and preparing to celebrate the festive holiday.

Some haven’t taken too kindly to Tesco’s inclusive message, with one Twitter user claiming to be a devout Christian feeling “very offended”.

Another user said “@Tesco why are you showing Muslims celebrating Christmas in your advert. That’s just wrong, we all know they don’t!!!”.

Tesco hit back, arguing everybody should be able to enjoy the festivities.

“Everyone is welcome at Tesco this Christmas and we're proud to celebrate the many ways our customers come together over the festive season”, a Tesco spokesperson said.

As part of a series of five short videos set to be released in the run up to Christmas, Tesco said the adverts aims to promote diversity.

Tesco said its Christmas campaign “will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all”.

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