The correct way to pronounce Nutella in the UK is 'nut-ella', 'new-tell-uh' is just for America

Owner company Ferrero isn’t trying to create a ‘common worldwide pronunciation’ of the hazelnut spread

Loulla-Mae Eleftheriou-Smith
Monday 21 September 2015 18:06
Nutella: It's still pronounced 'nut-ella' in the UK
Nutella: It's still pronounced 'nut-ella' in the UK

Nutella: is it pronounced ‘new-tell-uh’ or ‘nut-ella’? The answer depends on what country you're in.

Ferrero, the company that owns Nutella, sent people in a spin after revealing the hazelnut spread is supposed to be pronounced ‘new-tell-uh’, but it turns out this is just for US consumers.

On Nutella’s frequently asked questions page of its US site, it describes the product as: “Nutella (pronounced ‘new-tell-uh’) is a tasty, unique spread made from the combination of roasted hazelnuts, skim milk and a hint of cocoa.”

But when Buzzfeed pressed Ferrero on the issue, the company sought to reassure people that it is not trying to make everyone call Nutella ‘new-tell-uh’.

“Ferrero aren’t trying to encourage a common worldwide pronunciation on this,” the company said in a statement.

“In the UK we call and pronounce it ‘Nutella’ as do consumers. The US pronunciation is just for them.”

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