The correct way to pronounce Nutella in the UK is 'nut-ella', 'new-tell-uh' is just for America

Owner company Ferrero isn’t trying to create a ‘common worldwide pronunciation’ of the hazelnut spread

Loulla-Mae Eleftheriou-Smith
Monday 21 September 2015 18:06
Nutella: It's still pronounced 'nut-ella' in the UK
Nutella: It's still pronounced 'nut-ella' in the UK

Nutella: is it pronounced ‘new-tell-uh’ or ‘nut-ella’? The answer depends on what country you're in.

Ferrero, the company that owns Nutella, sent people in a spin after revealing the hazelnut spread is supposed to be pronounced ‘new-tell-uh’, but it turns out this is just for US consumers.

On Nutella’s frequently asked questions page of its US site, it describes the product as: “Nutella (pronounced ‘new-tell-uh’) is a tasty, unique spread made from the combination of roasted hazelnuts, skim milk and a hint of cocoa.”

But when Buzzfeed pressed Ferrero on the issue, the company sought to reassure people that it is not trying to make everyone call Nutella ‘new-tell-uh’.

“Ferrero aren’t trying to encourage a common worldwide pronunciation on this,” the company said in a statement.

“In the UK we call and pronounce it ‘Nutella’ as do consumers. The US pronunciation is just for them.”

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in